1. Parties and purpose
This agreement is between Uplift Engines ("we", "us") and the company named in the signature section below ("you").
We will run a 50-day outbound and lead-generation trial for your business. You pay nothing unless we deliver at least 5 warm leads during the trial.
2. Trial period
The trial runs for 50 calendar days. Day 1 is the day the first campaign launches, not the day this agreement is signed.
- Setup work before launch (lead list, messaging, approvals) is not counted toward the 50 days.
- We will email you the launch date when the first campaign goes live. That email sets Day 1.
- The trial ends at the close of Day 50.
3. Fees
You pay $0 upfront. If we deliver fewer than 5 warm leads during the trial, you pay nothing.
If we deliver 5 or more warm leads, you pay $500 for the first 5 warm leads, plus $100 for each warm lead after the 5th.
| Warm leads delivered | What you pay |
|---|---|
| 0–4 | $0 |
| 5 | $500 |
| 8 | $800 ($500 + 3 × $100) |
| 12 | $1,200 ($500 + 7 × $100) |
Only warm leads delivered between Day 1 and Day 50 count.
4. What counts as a warm lead
A warm lead is a person who meets all four conditions:
- Works at a company that fits the target profile we agree on before launch.
- Replies to our outreach and says they want to talk, or books a call with you.
- Was not already in active conversation with you in the 90 days before they replied.
- Has not already been counted as a warm lead in this trial.
Some replies don't count: auto-replies, unsubscribes, "not interested", referrals elsewhere with no interest of their own, and anyone outside the agreed target profile.
The lead log. We keep a shared log of every warm lead: name, company, date, and the reply or booking that qualified them. You can see it at any time.
Disputes. If you think a lead doesn't qualify, tell us within 5 business days of it appearing in the log. If you don't, it counts. If we disagree, we'll look at the reply together and decide in good faith.
5. Who does what
| Stage | Uplift Engines | You |
|---|---|---|
| Before launch | Build the target profile, the lead list and the outreach messaging | Approve the target profile and messaging within 2 business days of receiving them |
| Replies | Pass every interested reply to you within 1 business day and log it | Give us a booking link, and follow up with each lead within 1 business day |
| Reporting | Weekly update: emails sent, replies, warm leads to date | Tell us about disputed leads within 5 business days |
If an approval on your side runs late, launch moves back by the same number of days.
6. Invoicing and payment
Within 3 business days after Day 50, we send you a final lead log and one invoice based on the table in section 3. Payment is due within 15 days of the invoice, by the method you choose below.
If fewer than 5 warm leads were delivered, we send the final lead log and no invoice.
7. End of trial and general terms
- No obligation to continue. When the trial ends, either of us can walk away. If you want to keep going, we'll agree on ongoing terms in a separate agreement.
- Ending early. Either of us can end the trial early by email. If 5 or more warm leads were delivered by then, the fees in section 3 apply to the leads delivered up to that date.
- What's yours. Every warm lead, the lead log, and any replies are yours to keep, whether or not you pay anything.
- What's ours. Our sending domains, templates, and automations stay with Uplift Engines.
- Confidentiality. We each keep the other's customer lists, pricing, and business information private.